Google has always been focused on software, driven by machine learning, and enormous cloud computing capability. Apple has traditionally been about hardware. The death of iTunes highlights the fragmented mess that Apple’s software has become. Google is embedding its Assistant into more and more apps, while Apple’s offerings lack cohesion. If you want practical proof of Google’s strategy paying off, look at the ascendancy of its photography. Google’s A.I. enables inferior hardware to outperform the competition.
Glance over at what Google is trying to do with Stadia, it’s forthcoming game streaming service, and you can see more evidence of an assault on traditional hardware. Maybe there’s a day in the not-too-distant where it really doesn’t matter what device you have in your pocket.
As often said in BRT, It's just a matter of time. :)
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