The man is NOT STUPID ... 2020 looms

The man is NOT STUPID in any way, shape or form. Crass, corrupt and venal, yes but stupid, not a chance, something the Dems just don't seem to understand in any way, shape or fashion.

The digital campaign for Donald Trump is already running at full speed. Same people, same tactics as four years ago, only this time it’s better. Better targeting, better focus on voter segments necessary to win again.

In 2008 and 2012, everyone marveled at how a tiny New York digital outlet called Blue State Digital broke the rules and played a critical role in Barack Obama’s elections. Today, the Democratic party is left in the dust. Blue State, acquired by WPP, is no longer part of the political game and, by and large, the Dems seem already outrun by the Republican digital machine.

Donald Trump started his reelection campaign almost the day he entered the White House. In fact, no candidate in recent US history has raised and spent so much in the first two years of office, as shown in this chart from the Wall Street Journal (numbers exclude money raised and spent by PACs) The digital campaign for Donald Trump is already running at full speed. Same people, same tactics as four years ago, only this time it’s better. Better targeting, better focus on voter segments necessary to win again.

The art of the sell ...

“ Hillary Clinton’s team made 66,000 [different messages]. My team made 5.9 million ads. Those are ads targeted directly to people the way they want to consume them. I stopped looking at people as demographics, groups, personas. I said: let’s look at people as individuals, how do they act. Because two people who look the same might act differently. That is the future of political marketing”.

Vision quest ...

In 2020, the operation is different. This is going to be a much larger ground game. This is going to entail new technologies, new things. Look, Facebook is still going to have a play but we’ve already harvested really what we need off Facebook. — Face the Nation

“Running re-election is a lot about marketing, advertising, understanding data, and analytics, building out, you know foundational structures to understand the President’s message and how to deliver it. There are considerable things that come from just understanding on how to build out the infrastructure to be able to communicate with tens of millions of people and — and how to effectively spend five, six hundred million dollars.” [Later, Parscale admitted spending could reach a billion dollars]. — Face the Nation

2020 looms ...