Thursday, October 20, 2016

The Big 8

Fossil fuel pollution has been around for a long time as man has been burning everything from wood and dung to oil and coal for thousands of years, which means global warming, particularly beginning around 1850, is fact, not fiction. To that end, an interesting piece from Alternet identifying the big 8 compnies responsible for a significant portion of the burning of FFs is a wakeup call for planet earth and the people who live on it.

Adapt or die.

If the companies UCS surveyed are smart, they will reinvent themselves. History provides clear examples of success—and failure. Back in the mid-1800s, whaling, which provided oil for the lamps that lighted much of the Western world, was the fifth-largest industry in the United States. By the second half of that century, whale oil was replaced by kerosene, which in turn was rendered obsolete by the electric light. The whaling industry collapsed.

By contrast, Fisher Brothers, which manufactured horse-drawn carriages at the turn of the 20th century, adapted to the changing times. Realizing that its future was tied to the fledgling auto industry, the company redesigned its product to handle the stresses and strains of the new technology. It morphed into the fabulously successful Fisher Body Company, which eventually became a division of General Motors.

The question is, can they do it as time is running out for them and ... for us.

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