It's a toaster ...

© PJ Ace / Screen shot by Gizmodo

This screen grab of stupid stuff to the extreme shows, to the ad agencies, their days are numbered as yours truly has been talking about AI generated video doing a number on advertising and Hollywood for years as it matters not what you create content on as long as the script's good, the talent rocks and the video and special effects pass muster. Well, said predictions made by this rube now rings true as seen by folks generating ads via Veo 3 without leaving the comforts of home. As an aside, I guess as long as you generate content able to be broadcast, it does pass muster but hey, what do I know. :)

Just when I thought I met my slop quota for the month, Google had to go ahead and pile on. With Veo 3, AI-generated video has reached a whole new and stupefying level. YouTube slop; video game slop; VR slop; app slop—you name it. All of that slop, however interesting, disheartening, or inane, has been pretty low stakes, but apparently it’s all pointed in one direction, and that’s straight for prime time.

On Thursday night, Veo 3 made its debut as a tool for AI advertising, becoming the engine behind this commercial for the financial services company Kalshi, which aired during the NBA finals. This isn’t the first AI-generated ad—those have been happening for a little while now and were a pretty major theme at this past year’s Super Bowl—but it’s certainly an ascension for Veo 3, which was just unveiled at Google’s I/O conference last month. But just because AI ads aren’t new doesn’t mean the idea of video generation didn’t simultaneously reach new heights and new lows.

This reminds me of Max Headroom: 20 Minutes into the Future where there is no cash, AI is everywhere and Channel 23 rules ...

Max Headroom

In the movie, Edison Carter (portrayed by Frewer) is a journalist fleeing enemies into a parking garage, crashing his motorcycle through the entrance barrier reading "Max. headroom 2.3 metres" – UK vehicle clearance signs use the phrase "Max headroom". While Carter is unconscious, an AI program based on his mind is created. The AI develops a personality identified as "Max Headroom", and becomes a TV host who exists only on broadcast signals and computer systems. Like Carter, Max openly challenges the corporations that run his world, but using commentary and sarcastic wit rather than journalism.[4],

This amazing take on reality was done in 1985, think about that, I know I have. :)

Remember, when new tech is first created, like CG, it's precious and rare. (Think Silicon Graphics) but within a few years, it's a toaster. - Robert E.