In Russia, state television varies little, aesthetically and narratively, from channel to channel.Illustration by Nicholas Konrad / The New Yorker; Source photographs from Getty
Propaganda comes in all forms whether it be whisperings by Iago to Othello or musings from Edward Bernays in his seminal 1928 masterpiece Propaganda. entities one and all designed to persuade its target audience to believe.
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. ”
When reading Bernays, one sees how propaganda, in the guise of Russian TV "news", conceals the truth about Russia's unprovoked invasion of Ukraine by using a perverse kind of reality distortion field combining War is Peace with Us Against Them mantras to encourage patriotism to the state without evaluating if said news is truthful or not.
Meanwhile, pedestrian traffic around the square flowed smoothly and speedily. People went in and out of the Metro and a three-story H&M store. They did not stop and stare at the mute scenes of arrest. They did not seem to notice, and the not-noticing did not appear effortful. It seemed, rather, that the Muscovites going about their business and the young women being arrested inhabited different realities. The protesters lived in a world where Russia was waging a brutal, inexplicable war in Ukraine, where it was bombing residential neighborhoods in Kharkiv, Ukraine’s second-largest city. The rest of the people in the square lived in a world where this war did not exist.
Gudkov summed up the world view shaped by Russian television: “Russia is a victim, as it has been ever since the Second World War. The West aims to establish world domination. Its ultimate goal is to humiliate Russia and take possession of its natural resources. Russia is forced to defend itself.” Days before the full-scale invasion began, the Levada Center asked Russians who they thought was responsible for the mounting tensions in Ukraine. Three per cent blamed Russia, fourteen per cent blamed Ukraine, and sixty per cent blamed the United States.
War is peace ...
Most of Russia’s propaganda language is plainly Orwellian. After a few days, newscasts were consistently referring to the war as an “operation to restore peace.” On Tuesday night, when the TV Rain Web site was blocked, the channel was broadcasting a story about how the government, working through ad agencies, was offering to pay bloggers and TikTokers to post talking points about the war. “All posts should be accompanied by #LetsGoPeace and #DontAbandonOurOwn,” the offer began. Among the talking points: “We are calling for peace, and it’s unfortunate that these are the means we must use to achieve it.”
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