What were they thinking?

MARKETING 101: Don't do a promotion deal when one organization is valid while the other is not.

To whit..."Some complained that the zoo, which receives public support through a tax levy, should not become involved with a private museum dedicated to the teachings of the Bible’s Book of Genesis. Others said a scientific institution shouldn’t link itself to a place that argues man once lived side by side with dinosaurs.

“They seem like diametrically opposed institutions,” said Dr. James Leach, a Cincinnati radiologist who e-mailed zoo officials about his concerns. “The Cincinnati Zoo is one of this city’s treasures. The Creation Museum is an international laughingstock.”

The lights are on but nobody's at home.