Yours truly has written copiously about quality and how its intimately connected to morals even if the quality attained in the creation of something is intended for a purpose not aligned with morality. Think Bernays and Goebbels to see why this take rings true. With this being said, an excellent NYTimes article titled Tyranny of 'the Best' describes Skinner box tendencies many people exhibit when obsessing about finding the best of any given thing while totally missing out on what it means to be truly alive. As one fairly cognizant about how data is packaged and dissiminated, I can honestly say I'm not a chipmunk spinning in a wheel driven to find out what 'the best' actually means, something most comforting while others continue their endless pursuit of what's 'the Best' is in a fashion similar to Zeno's Paradox where Achilles never wins.
Without 0, the Tortoise always wins. :)
Zeno's Paradox rules as does the Skinner Box. :)
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