Sunday, July 19, 2020

Quantel, ahead of its time, for a time ...



Computer graphics circa 1986 works, especially the guy with the cigar. Awesome.

Quantel’s intuitive pen-driven interface was (and arguably, still is) the best-in-class and what the Paintbox offered would have been impossible to achieve without dedicated hardware. That hardware was, however, expensive and cumbersome. A Quantel engineer recounted how a platter from the massive 14” Winchester hard drive (which held an impressive 70MB of data!) once came loose from its housing, flew across the room and penetrated the wall of the edit suite. 

Although aimed very much at the TV and commercials industry, Quantel were keen to let artists have a go. Here is what happened in 1985 when they let David Hockney loose on it:

Perhaps the definitive Paintbox video of 1986 was the promo for Dire Straits’ ‘Money For Nothing’, from the album ‘Brothers In Arms’. Defining the era in many ways, it became one of the most played videos on MTV (launched in the UK  in 1987) and the album the first to sell over a million copies on CD.

Alas, Quantel died even though they were ahead of everyone else in both stills and compositing. Custom hardware combined with outrageous prices created a recipe for disaster in the world of CG.



Quantel carried on with innovative editing systems into the 21st century, but now there was a lot of competition around. The iQ online editing and compositing system introduced in 2000, still using Quantel’s pen-driven interface, led the pack in many ways – it could take any format thrown at it without conversion and handle 4k before anyone was using it – but it was expensive and had a reputation for being very unreliable. Quantel reached their peak with the Pablo – a colour correcting tool which James Cameron used to post-produce the 3D Avatar in 2009. The Pablo was followed by the Pablo Rio, a complete colour correcting and finishing system.

Sadly, Quantel was to go the way of all high-end systems based on proprietary hardware and the company began to contract from 2005 onwards.

Remember, the ultimate luxury becomes the ultimate commodity in the world of CG.

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