Tuesday, December 08, 2015


Century of the Self, a ground breaking British Documentary, is a very long video of which seeing just short snippets of same, tells volumes about how PR, aka Propaganda, when skillfully applied, generates public consent in all things related to war, commerce and politics using sophisticated techniques espoused by men such as Gustave Le Bon, Sigmund Freud and Edward Bernnays, among significant others.

Propaganda - Edward Bernays



      THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. 

      We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. 

      Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet. 

      They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons—a trifling fraction of our hundred and twenty million—who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world. 

Sounds familiar doesn't it as we see the continual push for never ending war beginning with  Making the world "Safe for Democracy", the slogan Bernays created for Woodrow Wilson when he declared war with Germany on April 2, 1917.

Gustave Le Bon

Sigmund Freud

Edward Bernays

Factoid: Bernays was Freud's Nephew

Click Rule From the Shadows to get more info on this most fascinating of subjects.

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