Metadata is but a fancy term for fields able to be stored in a database or spreadsheet that points to or directly manages text, images, sound, video or integrated document types like PDF. It's data pointing to data or, an indirect treasure trove of information powerful predictive analytic systems, like that of the NSA's are able to use while spying on us 24/7 with ever increasing detail due to Moore's law stating that compute power (no. of transistors) doubles every two years while the price of same drops 50%.
To learn more about why this stuff matters, click on the Guardian's Metadata image to run their terrific interactive guide as the different kinds of metadata us rubes produce and use is truly astounding.
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