Color Sense

"What colour most improves brain performance and receptivity to advertising, red or blue?

It turns out they both can, it just depends on the nature of the task or message. The study, which could have major implications for advertising and interior design, finds that red is the most effective at enhancing our attention to detail, while blue is best at boosting our ability to think creatively.

"Previous research linked blue and red to enhanced cognitive performance, but disagreed on which provides the greatest boost," says Juliet Zhu of UBC's Sauder School of Business, author of the study which will appear in the Feb. 5 issue of Science. 'It really depends on the nature of the task.' "

When you look at this amazing research, one starts to realize that perhaps bills presented to Congress should be color keyed in order to facilitate cognitive and creative thinking on the part of our "wonderful" elected leaders who seem to have lost the ability to understand anything more complex than the crucial issue of getting reelected rather than dealing with the most important issues this country has ever faced since the founding of our nation.

Addendum,: The NY Times has a followup on this very important finding. Click Reinvent Wheel? Blue Room... to see why.

Intellectuals solve problems, geniuses prevent them. - Einstein